What Are PBNs?
What are pbns?
Private Blog Networks, or what are pbns | SaketWahi SEO, are a popular link building tactic that has been used by SEOs for as long as backlinks have been considered a ranking factor. But over the years, Google has become more aware of the practice and now classifies it as a black-hat link scheme that violates its webmaster guidelines.
The idea behind a PBN is to build an authority network that will pass link equity to the main site. This can help increase rankings and traffic.
To create a PBN, marketers typically purchase several expired domains that already have established backlink profiles and some authority in the niche. They then post content to these sites and include a link to their primary website within each piece of content.
PBNs Explained: What They Are and Why They Pose a Risk to Your SEO Strategy
Buying a PBN is relatively easy and inexpensive. But it is important to be careful, as some cheap PBNs can have little or no organic traffic and are often purely designed to link out to other websites.
The best way to find out whether a website is a PBN is to use an SEO tool like Ahrefs or Moz. These tools will provide information about the websites that are linking to your site, making it easier to identify toxic PBNs.
In the past, it was quite simple for black hat SEOs to use PBNs to manipulate search engine rankings. The problem is that as Google gets smarter, it’s becoming harder and harder for this to work. This is why Google has become so vigilant in handing out manual penalties for suspected PBNs.
What are pbns? Private Blog Networks, or what are pbns | SaketWahi SEO, are a popular link building tactic that…